Opportunity Stages

An opportunity moves through the following stages as it progresses.

1 – Meeting Booked
An initial meeting is booked with the prospect, or the reseller passes a qualified opportunity. This stage covers preparation only — selling hasn't started yet.

2 – Discovery
The Discovery call takes place. The team confirms the prospect's pain, timeline, and buying process.

3 – Scoping
A demo or technical deep-dive takes place. The team works to agree what the prospect needs to see to move forward.

4 – Validation
Exclaimer provides proof that it meets the criteria agreed during Scoping. The team manages the opportunity towards a confirmed outcome.

5 – Pricing & Negotiation
Exclaimer is confirmed as the preferred vendor. The team engages the economic buyer and discusses commercial terms.

6 – Legal & Procurement
Commercial terms are agreed in principle. The contract moves through legal or procurement review. This is the final stage before Closed Won.

Closed Won
The deal is won.